Bates CHI&Partners Executive Chairman, Johnny Hornby
Our network’s executive Chairman, Johnny Hornby, speaks to Campaign Asia on Big Ideas process, the ideology behind the network’s recent rebranding.
CHI’s big idea process is a four-hour brainstorming session the agency has with all clients. “Both client and agency senior partners from multi-disciplines sit around a table and go through four aspects of the client brand as a springboard to creating work.
Interested in finding out more? Read Campaign Asia.
Bates CHI&Partners congratulates holding company, WPP, for another record performance at the 2013 Cannes Lions International Festival of Creativity.
WPP was accorded the Holding Company of the Year – additional to the news earlier this week that the Effie Index has ranked WPP as the world’s most effective holding company – for the second year in a row!
More on WPP.
O&M retains Network of the Year
Ogilvy & Mather was named Network of the Year for the second year in a row, after winning a record-breaking 155 Lions overall across 29 countries, reinforcing the global network’s creative credentials. It was also the first agency to be awarded over 100 Lions in one year.
More on Ogilvy.com.
Keith Weed discussed the “Axe Effect”
Speaking from Cannes Lions, Keith Weed, Unilever CMO, discussed the secret behind Axe’s success over the past thirty years.
He brought out some milestones brand Axe has achieved since its launch and said, “Axe has reached 1.8 billion consumers in 60 countries worldwide. Sixty per cent of the 12 to 16 age group in the UK uses Axe (called Lynx in the area). It’s been the brand that has made teens to adults. All of this has been achieved with one single thought: ‘Axe gives guys the edge with girls’.”
He noted that the deo was launched in the 80’s, when ‘skin care was unheard of’. In the 90’s, dating became an in thing among youngsters. Failure scared young boys; hence was born ‘The Axe Effect’…
More on Campaign India.
Ogilvy wins big at Cannes Lions!
Ogilvy & Mather has beaten the record for the highest number of Lions won at the Cannes Lions Festival of Creativity, reaching 130 Lions overall this week. It is now the first network to over 100 Lions. The agency’s total Lion haul by June 20, 2013 included three Grand Prix, 1 Creative Effectiveness Award, 39 Gold, 41 Silver and 56 Bronze.
More on Digital Market Asia.
EVA AIR announced the joining of the Star Alliance on June 18, 2013, officially kicking off its new global brand campaign ”I SEE YOU” through our Taiwan office, Bates CHI&David.
7 Media Gold Lions, 12 Silver Lions, and 13 Bronze Lions
APAC beams with several Media Lions this year – seven Gold Lions, 12 Silver Lions and 13 Bronze Lions in total.
Australia leads the pack with 10 Media Lions comprising four Golds, two Silvers and four Bronze. Japan, China and Philippines have four Lions each – Japan has one Gold and three Silvers, China and Philippines both have two Silvers and two Bronze Lions each. Singapore has managed three Media Lions including two Silver Lions and one Bronze Lion. South Korea has two Bronze Lions and Thailand has two Gold Lions. Hong Kong, New Zealand and Sri Lanka have one Lion each.
Read more on Digital Market Asia.