Our network’s executive Chairman, Johnny Hornby, speaks to Campaign Asia on Big Ideas process, the ideology behind the network’s recent rebranding.
CHI’s big idea process is a four-hour brainstorming session the agency has with all clients. “Both client and agency senior partners from multi-disciplines sit around a table and go through four aspects of the client brand as a springboard to creating work.
Interested in finding out more? Read Campaign Asia.