We are all about Big Ideas

We're all about Big Ideas

Bates CHI&Partners Executive Chairman, Johnny Hornby

Our network’s executive Chairman, Johnny Hornby, speaks to Campaign Asia on Big Ideas process, the ideology behind the network’s recent rebranding.

CHI’s big idea process is a four-hour brainstorming session the agency has with all clients. “Both client and agency senior partners from multi-disciplines sit around a table and go through four aspects of the client brand as a springboard to creating work.

Interested in finding out more? Read Campaign Asia.

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2 thoughts on “We are all about Big Ideas

    • Dear Max, we’re glad you enjoyed reading our blog! Do stay on for more great stuff!

      P.S. We thank you for writing about your battle for great health. Please, keep on writing and we wish you all the best!

      -BC&P

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