“Dumb Ways to Die”, Melbourne’s famous public service campaign, won two of the four top honors on the first awards day at the Cannes Lions International Festival of Creativity.
The safety campaign for Metro Trains in Melbourne features animated blobs that die in very odd ways, such as swimming with piranhas or poking a bear with a stick. The campaign message: Of all the stupid ways to die, acting unsafely around trains is the most inane.
Here’s a recap of the ad…
More on USA Today.