Asia Pacific has become one of the most exciting mobile markets and if there was one more indicator needed, it has come in the form of the Mobile Lions category at Cannes Lions International Festival of Creativity.
In total, APAC companies have brought back 19 of the 60 Mobile Lions awarded at the event this year – a jump from five Mobile Lions in 2012. What’s more, Philippines also received their first-ever Grand Prix at Cannes Lions.
Way to go, Asia!
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