Mondelez’s Dana Anderson talks about client/agency relationships

Mondelez at Cannes Lions

Speaking at this year’s Cannes Lions, Dana Anderson, Senior Vice President of Marketing Strategy and Communications, offered her thoughts on what clients should do when working with an agency and the relationship has “stalled” as well as what agencies should do when a review is called and they find themselves the incumbent.

Anderson’s main message of discussing client/agency relationships was “collaboration” and “generosity” – neither of which she believed came natural to many people.

More on The Drum.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s