Mondelez’s Dana Anderson talks about client/agency relationships

Mondelez at Cannes Lions

Speaking at this year’s Cannes Lions, Dana Anderson, Senior Vice President of Marketing Strategy and Communications, offered her thoughts on what clients should do when working with an agency and the relationship has “stalled” as well as what agencies should do when a review is called and they find themselves the incumbent.

Anderson’s main message of discussing client/agency relationships was “collaboration” and “generosity” – neither of which she believed came natural to many people.

More on The Drum.


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