Coca-Cola to be Cannes Creative Marketer of the Year

Coca-Cola to receive creative marketer of the year

The announcement that Coke was to take the Cannes Lion Creative Marketer of the Year award home to Atlanta was hardly as a surprise, even more so if you take the time to reflect on just how many campaigns the beverage company have created over the years.

Coke won its first Cannes Lion back in 1967 and has collected over 100 Lions across different advertising and communication catergoies, including a Design Grand Prix in 2008 for the US entry Coca-Cola Identity and, most recently, the 2012 Outdoor Grand Prix win for China for Coke Hands.

From Marketing Magazine.


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