That’s right – according to Anthony Ha, Facebook is cutting the Sponsored Results program in end July to streamline ad-buying processes for digital rats like us.
A statement from Facebook says:
In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mofbile app install ads and Page post link ads on desktop to achieve these same goals.
What do we do now? Don’t fret – mobile app install ads and Page post link ads are sticking around. With Sponsored Results out of the platform, our lives should be getting better (or so we hope).